Toyota’s smart and innovative full hybrid car sharing experience needed a website and app that were as simple to use as picking up a car at the roadside.
The challenge
Our objective was to offer a smart multi-service experience based on two car sharing models – Station Based, where the car is collected and returned at a defined location, and Free Floating, which offers more flexibility over pick up and drop off points. Applications could be used online, on mobile and on a smart watch.
Our approach
Through a number of workshops, we established the key UX Design pillars: zero navigation, predictive experience and real time data. The experience is conceived to be as smart as possible and highly personalised. All the information a user needs is provided in real time and in the simplest way.
Outcome
We developed the front and back end service platforms. The front end is dedicated to the end customer. The website serves as a communication tool while the mobile and smart watch app come into their own while users are on the move. At the back end there is a call centre and an operating room console that helps agents provide informative and operational support.
