Outcome
A social media based strategy
Iren luce gas e servizi’s online and Social Media Strategy is captured in an editorial plan that balances educational and marketing content, and takes care of relational aspects, driving users to the most satisfying solution and enhancing brand trust. Our involvement in the project included:
- Social Media and Content Strategy
- Process and Editorial Governance Definition
- Content and Visual Guidelines
- Social Ads Strategy and Planning
- Social Channel Setup
- Editorial Planning
- Community Management
- Reporting