The challenge

Our task was to define and implement the social strategy for the company. This entailed establishing the right relationship between the company and its users, one that could offer caring, education and entertainment.

Services provided

Our approach

Building long term customer relationships

For users, getting help is a personal service, regardless of the contact channel (on and offline), and is no longer associated solely with classic post sales issues. Taking a long term view of customer relationships means defining a social caring strategy that builds and maintains a unique, constant and homogeneous relationship with users. This applies to the approach, communication and content conveyed in the brand’s various channels.

Iren Campaign1@2X

Outcome

A social media based strategy

Iren luce gas e servizi’s online and Social Media Strategy is captured in an editorial plan that balances educational and marketing content, and takes care of relational aspects, driving users to the most satisfying solution and enhancing brand trust. Our involvement in the project included:

  • Social Media and Content Strategy
  • Process and Editorial Governance Definition
  • Content and Visual Guidelines
  • Social Ads Strategy and Planning
  • Social Channel Setup
  • Editorial Planning
  • Community Management
  • Reporting
Iren Device@2X (1)

More work

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Bladeshadow Index@2X

Shadow

  • Advisory
  • Customer Services
 Widiba Index@2X

Widiba

  • Customer Services
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