Mopar Campaign1@2X

Our approach

Orchestrating Mopar CRM

Since Mopar CRM consisted of different typologies of communication, the first main objective was to harmonize them in order to deliver a consistent Customer Experience throughout all the touchpoints of the aftersales journey. We contribute in mapping and designing the aftersales customer journey and develop all related processes and workflows by covering all CRM contents & touchpoints and all targets (private and premium customers, fleet & business, connected cars) with and integrated end to end approach. We also run and manage all the campaigns, analyzing data in order to optimize the business performances.

Outcome

11 Countries, 7 Brands, 1 Customer Experience

Since 2017 we have been supporting Mopar providing experience and solutions for the management of marketing and CRM automation services, managing for 7 FCA Group brands, digital communication campaigns in 11 countries.

Mopar Webpage@2X
Mopar Responsive@2X

A winning experience

This challenging project led to a series of important results and an important recognition:

2000

Multi-channel campaigns per year

20M

Generated contacts

#1

Best CRM Supplier “After Sales Services” of 2018 for the EMEA Region

Get in touch

Become our next happy client.

Contact us