About The Project

Industry

Entertainment

Product

Lottomatica.it

Year

2015

A “Mobile Hub” for a global gaming group

Lottomatica is the leading Italian player in online gaming industry offering a very extensive range of products. Lottomatica.it is one of our platforms, and it revealed an as innovative as effective tool.

We managed to join and organize in one single app the whole of Lottomatica’s offer, and the project that we developed became a case study and a benchmark, since it is an exclusive reference, for being the sole of its kind.

About The Project

An unique view on all gaming apps

Lottomatica had a huge number of apps and gaming services, but lacked of a single access point to display the whole range of products. A strong interaction was missing between customers and all gaming solutions of this brand. The challenge consisted in satisfying the business requirements with an innovative app, through an IT concept that permitted to integrate the app operation requirements and UX methodology.

Solution

The first mobile gaming hub for Lottomatica’s customers

We intended to exploit a design idea eligible to create a distinctive benefit that would highlight the range of offer in a synergetic manner. We gave great value to the offer and concentrated all products in one single site.
We succeeded in integrating users’ experience through a fascinating graphic concept and a set of accessible and enticing gaming tools. This solution permitted to meet the new market needs, as it transferred users’ sentiment into the app.

Result

Better Conversion and Cross Selling rate

A remarkable business impact was recorded in terms of cross sale. Our activity gave rise to an innovative and unique tool of its kind.

Lottomatica.it exponentially implemented its conversion rate, and due to our achievements, we established solid relationships with Lottomatica, which promptly awarded us new innovative technological projects.

Vodafone

Mobile/Digital Solutions / UX Research & Design

UniCredit

CRM and Marketing Services / UX Research & Design

FCA

CRM and Marketing Services / Multichannel Operations