About The Project

Industry

Banking & Finance

Product

Website

Year

2014

Website as the heart of group’s corporate rebranding

In 2014, Banca Popolare di Bari selected Assist to develop their group rebranding and restructure their corporate site. Such a delicate process was part of a new business plan focussed on the strengthening of the digital area.

About The Project

Rethinking digital channels

Banca Popolare di Bari wished to reposition through investments aimed at improving their digital channels. The goal consisted in achieving increased visibility and expand their customers portfolio. Such a challenge was mainly owed to the transformation of the institutional site into a selling platform of on-line products for the prospect market.

Solution

Technology and Design for an Effective UX

We developed an exclusive concept where design and communications made the difference. This product-site was able to meet the reference target demand through the implementation of a number of tools: a natural language engine, the creation of explanatory TIPs, and the execution of highly engaging product brochures.

Result

Better user experience and customer service

We developed a platform delivering a 360-degree service to customers. The institutional core of the bank was successfully reflected in the new platform, which stood out for its remarkable accessibility and identifiability. Furthermore, the brand repositioning gave room to the enhancement of their marketing-oriented abilities. In view of this success, Assist and Banca Popolare di Bari continued their cooperation on a number of projects.

Vodafone

Mobile/Digital Solutions / UX Research & Design

UniCredit

CRM and Marketing Services / UX Research & Design

FCA

CRM and Marketing Services / Multichannel Operations