Banking & Finance
In 2014, Banca Popolare di Bari selected Assist to develop their group rebranding and restructure their corporate site. Such a delicate process was part of a new business plan focused on the strengthening of the digital area.
Banca Popolare di Bari wished to reposition through investments aimed at improving their digital channels. The goal consisted in achieving increased visibility and expand their customers portfolio. Such a challenge was mainly owed to the transformation of the institutional site into a selling platform of on-line products for the prospect market.
We developed an exclusive concept where design and communications made the difference. This product-site was able to meet the reference target demand through the implementation of a number of tools: a natural language engine, the creation of explanatory contextual tips and highly engaging product brochures.
We developed a platform delivering a 360-degree service to customers. The institutional core of the bank was successfully reflected in the new platform, which stood out for its remarkable accessibility and identifiability. Furthermore, the brand repositioning gave room to the enhancement of their marketing-oriented abilities. In view of this success, Assist and Banca Popolare di Bari continued their cooperation on a number of projects.