Assist Digital awarded with best CRM Supplier “After Sales Services” of the year for the EMEA Region Prize
The company has received the prestigious award for the services provided to MOPAR, the official service partner for all the brands of Fiat Chrysler Automobiles during the FCA Annual Supplier Conference 2018.
The proven expertise in CRM with a broad vision of the aftersales automotive business, combined with strong design skills, organizational flexibility and strong spirit of cooperation, are the added value elements that rewarded Assist Digital as best CRM supplier “After Sales Services” of the year for the EMEA region prize.
Assist Digital has been supporting MOPAR for over 2 years, providing experience and solutions for the management of marketing and CRM automation projects and services, managing for FCA Group brands, digital communication campaigns in 13 countries.
“In the age of the conscious and independent consumer, automotive companies not only have to worry about producing good cars, but also to be excellent in building relationships throughout the entire life cycle of consumption. Our automotive business unit has been working with major automakers for years to develop multi-channel CRM strategies with the goal of increasing acquisition and retention rates. For this reason, we are honored to receive this award, which for us is a tangible sign of the recognition by the FCA Group of our work and commitment,” says Francesca Gabrielli, CEO Assist Digital.
“Today’s automotive industry brands understand the value of after-sales services, thanks to the ability to create awareness and loyalty. It is the need to develop lasting and profitable relationships with the customer that has led MOPAR to strengthen its investments in infrastructure and integrated marketing programs, where technology has been the key enabler in the construction of dynamic and customized CRM initiatives.
As an Italian company, we are pleased to contribute to MOPAR’s success in EMEA, thanks to our vertical business skills, which include the creation of customer experience improvement strategies, the development of CRM platforms and the management of Digital Marketing Automation programs. The award we received fills us with pride and makes us responsible for intensifying our commitment to the development of further innovative and cutting-edge solutions,” adds Alessandro Pellizzari, Head of Automotive, Mobility & Transportation Business Unit at Assist Digital.