Assist Digital acquires IG Group UK Ltd to take advantage of the growing digital transformation sector

Assist Digital acquires IG Group UK Ltd to take advantage of the growing digital transformation sector

The acquisition reinforce Assist Digital competences in the digital transformation sector and is part of the company’s expansion and strengthening at European level


Assist Digital, Italian leader in Customer Experience and CRM 4.0 services, announces the acquisition of IG Group UK Ltd, a consulting company specialized in customer experience management and data analytics and this represents an important step forward in the company’s consolidation process in UK and Europe.


IG Group UK, an independent consultancy company with over 10 years of experience in the sector, is specialized in Customer Experience Best Practice, Contact Centers Platforms, WFM, Forecasting and Data Analytics. IG Group offer includes a range of complementary features, including a highly qualified data analysis department, business transformation expertise and a cutting-edge customer journey practice.


Assist Digital, already present in Italy, France, Germany, UK, with operations centers in Albania, Croatia and Tunisia, has over 1,500 employees and a turnover that in 2019 will reach 100 million euro. Thanks to the acquisition, it will leverage IG Group’s leading brands customer portfolio and will further strengthen its presence in the UK, consolidating the provision of consulting services and making its commercial proposal even more complete.


Commenting on the company’s rationale for this acquisition, Enrico Donati, Co-Founder and Executive Chairman of Assist Digital, explains: “Our focus as a company is on the whole customer experience management process. The complexity of today’s digital and multichannel reality requires ever greater design capabilities to offer customers simple, effective and intuitive solutions. The IG Group’s significant global customer base, knowledge and strength in analytics gels perfectly with our existing skill sets.”


Matthew Ellis, Managing Director of The IG Group UK Ltd, explains: “This is a defining moment for our company and one we’ve been building towards for the past decade, which has seen us focus on enabling clients to make strategic sense of their data. This exciting acquisition enables us to make our proposition even more tangible and current, helping clients to realise the potential of their organisation. It clearly strengthens both companies, and provides the springboard we need to move to the next level and dominate the market still further.”


This latest acquisition follows closely on the heels of Assist Digital’s purchase of Attoma just a few weeks ago. Attoma is a French agency specialised in User Research, Service and UX Design.

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